Paris, France, 2001. Octave Parango, a young advertiser working at the Ross & Witchcraft advertising agency, lives a suicidal existence, ruled by cynicism, irresponsibility and debauchery. The obstacles he will encounter in developing a campaign for a new yogurt brand will force him to face the meaning of his work and the way he manages his relationship with those who orbit around his egotistic lifestyle.
A wayward young man finds himself involved with two mysterious people of a previous generation. After an affair with the married Hélène, the young man tries to escape her obsessions on a road trip with Serge, a taciturn relic of the 60s.
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