Through the people closest to him and bull riding champions of today, we deep dive into the story of Lane Frost; a cowboy who lived a life that became a legend and ultimately left a lasting legacy on the sport and culture today.
Jeff Medders is an American former sports program host and the CEO of Geronimo Productions. He has been the television host of the Wrangler National Finals Rodeo since 1991. Medders graduated from Oklahoma State in spring of 1985 and was named an OSU College of Arts and Sciences Outstanding Alumnus in 2014. He was inducted into the Texas Rodeo Cowboy Hall of Fame in 2016.
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