Joakim Lundell, one of Sweden's most influential influencers, has a dark past. When he was eight years old, he was taken away from his family and placed in a foster home, without understanding why. In the journal entries from social services, Joakim is described as an abandoned child. The grief of being rejected has haunted him throughout his life. Now Joakim wants to know why his life turned out the way it did.
As the character Jockiboi, Joakim Lundell was completely limitless and when he was a participant in the scandalous reality show "Kings of Tylösand" he gained hundreds of thousands of followers on his blog. In a long interview with Malou von Sivers, he talks about his broken childhood and about rising from absolute rock bottom. A conversation about reconciliation and forgiveness.
Swedish celebrities Jocke & Jonna's journey exploring well-known haunted places around Sweden and Europe
Jocke and Jonna invite 24 of Swedens biggest influencers to an eerie castle to compete in Sweden's scariest hide and seek. Where do the participants dare to hide?
Last Christmas, Jocke and Jonna Lundell finally got the plus on the needle - three will become four. This is their own story of the weeks leading up to and during Lionel's birth, with never-before-seen footage.
Joakim Lundell talks about a difficult upbringing, the scandals and the change to a life as a family man and entrepreneur. He takes us to Östergötland where, as a six-year-old, he was placed in a foster home - but also to the villa where he lives today with his family.
Jonna Lundell (born April 11, 1994) is a Swedish YouTube personality, influencer, and author. Together with her husband, Joakim Lundell, she has consistently ranked among the most influential figures in Swedish social media, as recognized by Medieakademin's Maktbarometer. Born and raised in Mjölby, she later moved to Norrköping. After attending two different high schools without completing her studies, she later enrolled in a folk high school. She met Joakim Lundell in 2011, and despite a rocky start—including a public feud and a police report for defamation—they eventually connected via social media and became a couple. In 2013, they moved in together, and Jonna became an integral part of Joakim’s YouTube content, initially participating in prank videos. In March 2015, she launched her own YouTube channel, which later merged into the couple’s shared channel, first known as "Jocke & Jonna" and now "Familjen Lundell." The channel has become one of Sweden’s most popular YouTube platforms, documenting their lives and various projects. Jonna and Joakim married in 2016. They have two children: a daughter born in October 2018 and a son born in August 2020.
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