Beautiful, workaholic Bo-hee is a successful marketing executive at the number one toy company in Korea. Respected by her colleagues and in line for a promotion, she makes an irrevocable mistake that gets her fired from her job. Bo-hee's life further spins out of control when her husband Gang-sung leaves her soon after. Bo-hee is befriended by her neighbor Nan-hee, an amateur sex expert who runs a sex shop on the brink of bankruptcy called "Casa Amor." Nan-hee's predicament inspires Bo-hee's creativity, and using her background in children's toys, she is determined to save the shop by making its ambiance more refined and by promoting better sex toys.
Young-goon, mentally deranged and frequently electro-charging herself with a transistor radio, has been admitted into a mental institution. Firmly believing herself to be a cyborg, she refuses to consume like a human being. Il-soon is another patient, who catches the eye of Young-goon and soon becomes a close friend. Il-soon is now confronted with the biggest task: to cure Young-goon's mental problem and have her eat real food.
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