Grain Media and Burn Energy Drink tell the story of snowboarding through the eyes of the people who made it happen. From its origins in the culturally shifting 1960s, to its boom in the 90s, to its acceptance as a mainstream sport, snowboarding has had a roller coaster history. A fully immersive archive film narrated by Jason Lee and a cast of dozens of snowboarders, We Ride: The Story of Snowboarding is the first feature film to tell the story of how this outsiders' sport became huge.
Rick Rambis and his friends are having the time of their lives on Bull Mountain—until the legendary Papa Muntz' son decides to sell the mountain to a sleazy land developer, have the staff fired and turn Bull Mountain into 'Yuppieville'.
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